Just a week after the CEO of Uber; Dara Khosrowshahi hinted that Uber was experimenting with cross-promoting its food delivery service UberEats, in the company’s main ride-hailing Uber app, the company is currently rolling out a way for users to place Eats food delivery orders inside the main Uber app.
This is according to TechCrunch.
If for example, a user does not already have the standalone Uber Eats app, and lives in one of the hundreds of cities where Eats operates alongside ride-hailing sibling, the Eats logo will now show up in the top right corner of the main Uber app.
Tapping the logo will bring up a fully functioning web browser version of Uber Eats, where the user will be able to conveniently place orders just like he or she, would in the main UberEats app.
According to the company; Uber the integration is now live on 100 percent of iOS devices (no surprise there *eyes rolling*).
The rollout for the Android version, started this week and is currently up to about 17 percent.
TechCrunch claims that the company Uber; has declined to share any feedback it has collected regarding the UberEats integration.
Speaking during a conference call with investors, Uber’s CEO; Khosrowshahi, made it known that Uber is in the “very, very early” stages of “exploring the many, many ways in which [Uber’s] rides business can help continue to build [its] Eats business, and vice versa,”.
The CEO also stated that the company had seen “very, very encouraging” early returns.
UberEats has generated $536 million (54.2 billion Kenyan Shillings) in revenue for Uber in the first quarter of 2019 alone, a clear indication to why the company is eager to promote the service further.
With the food delivery business growing so fast, the company believes its UberEats service, will only get bigger.
Khosrowshahi is quoted as saying. “It is a huge category, and there are some folks that believe that the food category can be larger than the rides category,”.
One huge advantage of UberEats, is that it gives the company a way into countries that would otherwise block or hamper its ride-hailing service.
Uber’s CEO Khosrowshahi, says that 50 percent of UberEats users, don’t use Uber for ride-hailing.
What this means, is that the food delivery service is bringing in a lot of new users.
Dara Khosrowshahi says “These are customers that then we can upsell into the rides business,”.
By further establishing the UberEats service in these markets, the company hopes that its chances of eventually introducing its ride-hailing service, will increase.
With the amount of Revenue that UberEats has brought in in 2019 alone, the service has helped Uber cushion some of the massive losses it incurred via its ride-hailing service.
With 50 percent of UberEats not using Uber’s ride-hailing Service, it is very possible that he company will try to further implement integration between both services.
Originally launched in 2014, Uber Eats was part of the main Uber app until the company spun it out at the end of 2015.
It was initially known as ‘UberFresh’
