HMD Global, which is the home of Nokia phones has reportedly entered into a new partnership with Jumia Kenya to become the official distributor of all Nokia products under Jumia Kenya’s new service; ‘Jumia Mall’.
Jumia Mall which is a new curated category on Jumia, allows its users to easily identify the official distributors of leading brands on Jumia.
HMD Global is among over 50 brands who have entered into a partnership with Jumia to list on Jumia Mall.
Senior Business Manager Of HMD East Africa; Gopher Ogembo, stated that the new partnership will give the company more control over the products in its market.
According to Senior Business Manager said, “The advantage of having Jumia Mall is that it is specific to our brand and that will allow us to have targeted campaigns and offers.”
Gopher Ogembo went on to add that, ‘’The new category also gives the consumer a peace of mind that that the brand is behind this, so it’s authentic and also provides a level of trust, it provides a stamp of approval.”
Mr. Ogembo also said, “The new Jumia Mall channel is a great milestone in Jumia’s transformation into a brand-focused platform, guaranteeing top service and quality. We at Nokia are excited to pioneer these changes together with Jumia teams across Africa.”
HMD Global hopes that its new partnership with Jumia will also help strengthen its online presence in the Kenyan market. The company has so far launched more than 22 devices in Kenya.
Other brands which will be listed on Jumia Mall include ASUS, BLU smartphones, and Hisense.
