The financial year for 2019, saw MultiChoice pay a total of 17.5 million dollars (1.9 billion Kenyan Shillings) in direct taxes and 69.6 million dollars (7.56 billion Kenyan Shillings) in indirect taxes.
By the end of the same 2019 financial year period, MultiChoice had provided 573.8 million dollars (62.4 billion Kenyan Shillings) in both direct and indirect investments into Kenya’s Gross Domestic Product (GDP) from 1st of April 2015 to 31st of March 2019.
Records from MultiChoice revealed that the company has for the last five (5) years, pumped 203.6 million dollars (22.14 billion Kenyan Shillings) into its operation chain which includes ancillary suppliers, installers, and distributors.
The investment covers transmission masts, and the distribution of its devices.
MultiChoice the company who offers entertainment services via its Showmax, GOtv and DStv platforms, also invested 34.2 million dollars (3.71 billion Kenyan Shillings) for installers and distributors, alongside adjoining contributions from ancillary suppliers of up to 23.7 million dollars (2.57 billion Kenyan Shillings).
The company currently works with 140 Electronic Service Partners, 220 agents, 260 dealers and 800 installers for carrying out installations and selling decoders.
It has an additional 250 employees who work full time in Kenya, as well as 220 employees who work in support roles all over Kenya as sales assistants and call centre assistants.
In the Kenyan content industry MultiChoice’s total investment in the last five years has been 138 million dollars (15 billion Kenyan Shillings). The money was pumped into Marsha Magic Channels, alongside investments in infrastructure to make sure that the quality of the content created for consumers is premium.
MultiChoice Kenya which is a pioneer public-private partnership that was created in 1995 as a Joint Venture (JV) between the Kenya Broadcasting Corporation and MultiChoice Africa, also revealed that its library has over 33.8 million dollars (3.67 billion Kenyan Shillings) worth of content. Content which the company has either produced, commissioned or acquired.
The company’s moves has so far had a positive impact on an estimated 200,000 individuals through its acquisitions, commissioning and production of local shows, with the added end product being an impressive 81.7 million dollars (8.88 billion Kenyan Shillings) in Kenya’s Gross Domestic Product (GDP) via the employing of numerous creatives in the Kenyan content industry.
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