Author: Fredrick musungu

Fredrick Musungu is a freelance B2B, B2C copywriter, content writer, and blogger who helps businesses and individuals boost their sales through conversion, and optimized content online at the Liberating Freelance Blog. He also writes about health matters at the FMHealthwise Blog and has similarly written two ebooks about online writing and affiliate marketing.

Even during a pandemic, certain things remain untouched. In the 2021 CIO’s State of the CIO survey, a total of 1,062 contacted IT leaders selected “data analytics” as the first tech initiative anticipated to propel IT investment. Unfortunately, most analytics initiatives rarely perform well when it comes to stakeholder satisfaction. A whopping 85 percent of African CEO’s anticipated a stronger global economy this year. The previous year, CIO contributor Mary K. Pratt gave an outstanding analysis of why data analytics initiatives don’t work, including siloed data, untargeted business objectives, as well as bulky one-size-fits-all feature sets. However, many new approaches…

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Often people ask how they can set up a Google Analytics Cross-Domain tracking system. You, too, may have heard of or encountered the above settings. But the information on how to go about them remains uncommon. Setting up a cross-domain tracking system is a fairly complex process. This post will look at how to set up Google Analytics Cross-Domain tracking, test if it’s working, and what it exactly is. But first, let’s get to know what cross-domain tracking is. What Is Cross-Domain Tracking It is a way of sending information reserved in the browser cookies from one domain to another.…

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At a glance, eCommerce businesses look like they would be established using just a few expenses. What else would you need apart from your product or service, a laptop, and a reliable internet connection, at the beginning of your eCommerce endeavor? Well, on the other hand, it’s evident that you require more than that. Ecommerce costs are diverse and mostly unknown. So eCommerce business owners have to prepare for them. Failure to plan for the expenses can lead to legal conflicts, logistical problems as well as an unexpected business failure. There is always a thin line in between the success…

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It’s worthwhile for organizations to establish why the ever-changing cyber threat terrain remains a challenge. As the new year rolls in, it has promptly become evident that the cyberthreat landscape that the pandemic brought in has continued to intensify. Given, many workers continue to work at home, scattered workforces continue to spread the company’s networks and security borders far beyond their offices and traditional security strategies. Hence organizations need to ascertain why the changing cyberthreat landscape persists as a challenge. We all understand from our newly revised CISOs under the spotlight research that the basic cybersecurity hygiene measures are accorded…

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The e-commerce market is a rosy platform with a lot of qualified leads and traffic sources as well. Courtesy of the broad variety of online marketing tools, like social media advertising, and SEO (search engine optimization). Businesses are now able to draw large numbers of visitors to their websites.  However, increasing operational costs including shipping expenses, hosting fees, supply and logistics costs, marketing costs, and transaction fees can implicate your profit margins. Whereas the online marketplace possesses the potential to reap massive profits compared to the standard brick-and-mortar store, competition from other online traders, like Amazon, can impact your store’s…

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Specialists discredited the opportunities that WhatsApp has in the business world and how it can be leveraged to enhance the way businesses engage with their customers Digital Transformation has made many things simple in the new era with recent solutions coming through in various sectors daily. One of the areas that have improved with digital transformation is communication. Currently, communication has been simplified by new apps and software that have made it simpler to communicate with anyone around the world, in real-time. Whatsapp messaging app is among the platforms connecting the world, almost making the world a global village. With…

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Recent collaborations with accelerators and incubators to offer industry-based start-ups access to markets, technical skills, and funding too. Microsoft has declared new initiatives aimed at stimulating the growth of 10,000 African start-ups and fast-track investment in Africa’s start-up ecosystem over the next five years. This will be achieved under the umbrella of their recently founded Africa Transformation Office (ATO). Microsoft’s global Founders Hub which gives support to start-ups from ideas to exit will now be accessible to African start-ups through the ATO. The Founders Hub is a self-service hub that provides start-ups with a variety of resources, including access to…

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The communication giant (Safaricom) earned the prestigious Global Mobile Award (GLOMO) for the M-PESA Super App at the Mobile World Congress in Barcelona. The App won under the “Best Mobile Innovation for Connected Living” category-leading the other nominations from across the world. The M-PESA Super App was recognized for its innovative change of customers’ experience while utilizing M-PESA and for the Mini-Apps detail which authorizes any business to provide services through a digital shop run on the app. Safaricom also earned a second award alongside Huawei and Close The Gap for the DigiTruck project under the “Outstanding Mobile Contribution to…

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Konza Technopolis was ranked third in the 2021 International Association of Science Parks (IASP) Inspiring Solutions Program, towards the end of last year. The program is meant to recognize excellence within science parks and areas of innovation management and give visibility to the best projects and initiatives. IASP, which boasts of 350 members and 115,000 companies in 78 countries internationally, chooses the best top 10 solutions deployed by its members annually The ten finalists are chosen by an expert panel before IASP members vote for the three winners, who are declared openly at the IASP World Conference. The Konza Technopolis…

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The sole justification why any business owner wouldn’t run a virtual/digital machine on their business website is that they don’t wholly understand what the machine is, or what it can do for their business. Try to imagine a business that wouldn’t be enabled by the use of a virtual machine, or may even be affected by running one. And at the end of this post, you’ll have possibly changed your stand. ‘But wait a minute, my website is just for a small business.’ That doesn’t matter. You still require a digital machine. Before handling why running a digital machine is…

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The mask had been developed before Covid-19 and was originally meant to be used for tuberculosis patients. The medical world has been at the forefront of the fight against COVID-19 and their efforts are always commendable. It’s getting to a time when technology has to play a part in this, and it has already been evident in some areas of the world. Medical innovator, Livinguard, has formulated a line of self-sanitizing masks. It’s a much timely and important innovation as it deactivates SARS-CoV-2, the virus that causes COVID-19, influenza, and many other common viruses. Speaking to CIO Africa in an…

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Seemingly, web3 is just what Africa has been searching for all along, to escape the Web1 and Web2 that are permission-driven. Since the start of the Coronavirus pandemic, e-Commerce has been performing exceptionally. And this has had the unanticipated effect of speeding up Africa’s digital economy. The shift to digital services and the adoption of transformative mobile technologies have been quick in the last two years. With e-commerce being the biggest beneficiary. In this post, you’ll get to know how Africa transitioned from Web1 to Web2 and now warming up for Web3, what Web3 is its different layers, examples, FAQs,…

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The National Payments Strategy intends to increase choice for customers by reducing mobile money dominance. The Central Bank of Kenya (CBK) will in the successive four years work towards lessening the M-Pesa’s dominance. By purposely increasing competition to offer choice to customers. This is part of its second National Payments Strategy for the period between 2022 and 2025 revealed the other day to the public. In the document, CBK says that choice will be a crucial feature of Kenya’s National Payment System ecosystem to motivate uptake and efficiency. “Encouraging competition will be a key enabler for effective and viable payment…

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What do you think could be your username and password’s worth to a hacker? According to CIO Africa, the latest threat and data research by Microsoft revealed that the average price for 1,000 hacked username password pairs is roughly $0.97. So what’s more, stealing 400 million username and password combinations in bulk will earn a cybercriminal about $150. There can be little doubt why cybercriminals have our passwords in their sights. This is particularly the case in Africa, where businesses are more prone to cyberattacks than anywhere else in the world. According to one report, Kenya ranked second in Africa,…

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