Author: Fredrick musungu

A helpful marketing technique utilizes different activities to connect with prospects at various levels of their buyer quest or the sales process. Unfortunately, several businesses still make mistakes in their marketing efforts. In a way that commonly affects their business development. In this blog, we will talk about the 10 common marketing faults to prevent your business from stagnation as well as financial harm. So let’s dive in! 10 Common Marketing Mistakes Marketing takes a lot of time and effort, and sometimes you even make mistakes. But, if you don’t know that what you’re doing is hurting your efforts, you…

According to a current survey, the number of digital buyers in the world is likely to hit 2.14 billion this year. Whereas product and service sales are estimated at 18.1 percent of retail sales worldwide. These statistics reveal great eCommerce growth and potential as well.  Although it shows reasonable potential for prosperity, there are many eCommerce challenges that sellers have to tackle to succeed in the current market that is so competitive. Below are the top challenges encountered by eCommerce retailers and how to overcome them. So let’s dive in! Top 4 eCommerce Challenges and How to Overcome Them Here…

3 Best Investment Strategies for People Without Time to Invest Most investment strategies seem time-consuming and impossible to extremely busy people. However, you can greatly overcome the two concerns by using proven investment strategies for people with little time at their disposal. Investing in a strategy that suits your situation can save you time and enable you to concentrate on matters of much significance. The best aspect of investment strategies is that there’s always a variety to choose from. Let’s look at the types as well as examples of investment strategies, how to choose an investment strategy that suits you,…

The knowledge of shipping zones is so crucial in the order fulfillment world, although most ecommerce business owners endeavor to understand how the zones work. This post will cover some of the frequently asked questions concerning shipping zones, and let you know how to choose the right shipping strategy for your eCommerce business. So let’s dive in to find out. 1. What Are Shipping Zones in Ecommerce? According to ShipBob, geographical areas where carriers transport goods are known as Shipping Zones. Domestic shipments in the US start right from Zone 1 to 8. Shipping carriers utilize shipping zones to calculate…

Amazon Prime Day is an annual sale that lasts for only two days and mostly targets Prime members. With a few deals for regular members. It normally lessens prices for commodities in various classes, and this year’s Prime Day won’t be an exception. What Is Amazon Prime Day? Amazon Prime Day is currently its massive sale every year. The two-day exhibition is mainly for the prime consumers, although it comes with some product deals for customers who aren’t prime. It often happens in the summertime. You have to enlist as a Prime member at a fee of USD 119 yearly…

A powerful Third-Party logistics (3PL) is so important to any supply chain execution and has many benefits, including access to expertise and industry experience. However, the challenge is always the way you can choose the right 3pl and know the kind of benefits you’re likely to get from it. We will look into all that, but first, let’s get to know what a third-party logistic is.   What Is 3PL? A 3PL is a service, which enables you to delegate the functional logistics. Right from warehousing, to transportation to delivery of the goods. Hence, allowing you to concentrate on other business…

Main technology firms are currently fixing security exposures faster, motivated by he urge to close gaps for their customers. According to ciodive.com. Vendors took an average of 52 days to fix security exposures in 2021, down from 80 days three years ago, data from Google’s Project Zero show.  Between 2019 and 2021, Apple fixed 87% of its bugs in 90 days; Microsoft fixed 76% in the same period. “The tech community is becoming faster at fixing uncovered security issues due to several reasons, including improving DevOps and CI/CD technological developments, adopting bug bounty programs into the mainstream, adopting open source…

The Covid-19 pandemic as well as Russia’s onslaught on Ukraine, demonstrate how fast disorders can happen and leave organizations with no choice, but to deal with them. Early 2020, the COVID-19 lockdowns unexpectedly changed many business operations and economies, severely affecting revenues and markets. Fast forward to early 2022, and the Russian invasion of Ukraine is furthermore having a financial and business essences on all enterprises, more so those with material operations or revenue generation in the concerned regions. Enterprises that don’t take fast action may not survive this disorder or may experience delayed recovery. In times of crisis, the…

According to Google Trends, searches about mental health went up during the start of Ramadan last year. However, unlike the year 2020, they gave a positive twist. A 190 percent year-by-year gain in search intent for the term “psychological comfort” in the United Arab Emirates was witnessed. With the rise in searches for feel-good and comedy content, positiveness is growing, and people are pursuing a mood uplift. Additionally, a 167 percent search increase for “Series” in Saudi Arabia, Egypt, and the United Arab Emirates, was seen. Most producers took advantage of the desire for uplifting content by churning out playing…

Refinancing is mostly treated as an application for a fresh loan, hence attracting a hard credit inquiry. Normally, each hard inquiry comes with a provisional effect on your credit score. Your score goes down by less than five points. While hard pulls remain on your credit score report for two or fewer years. Justifications for Your Low Credit Score After Refinancing There are some reasons why refinancing might impact badly on your credit score. They include: A Hard Credit Inquiry Negatively Impacted Your Score You practically draw a fresh student loan to replace your standing one when you opt for…

Operating a prosperous head shop appears simple for strangers, but those responsible for product restocking and managing know how challenging the tasks are. In case you’re among those who just opened their head shops, and are searching for tips and products to enable them to operate them successfully, you’re reading the right post. In this post, you’ll encounter the best tips and recommendations for running a prosperous head shop. So let’s dive in. How to Run a Successful Head Shop in 2022: The Best 7 Tips Plus Proven Recommendations Implementing the following tips and recommendations will often help you to…

For several years now, IT has been coming in handy for many situations. However, you might be wondering how it can help when it comes to a cyberattack. When a cybercriminal attacks a business, the IT and security departments have to collectively respond more quickly and effectively. So how does that happen? Just like anything else, “it depends,” said Ed Amoroso, CEO,  TAG Cyber, a cybersecurity and research advisory company, and an NYU professor. It depends on the institutions, how the IT and security departments operate together, and how much planning has been accomplished in advance. “Cybersecurity is among the…

Just like any business, some franchise businesses will be highly profitable; some will fail along the way, while others will outrightly fail. Whether a particular franchisor is thriving or not, doesn’t mean that you’ll succeed or fail as a franchisee under them. Like any stock investment, you have to do your research well before becoming a shareholder. Franchising demands that you examine its likely benefits with caution first. Whether you intend to invest in a small or a major franchise, the reasons in this post will offer you the best encouragement you need. They include: Investment Flexibility Franchises are available…

The Lean Startup Strategy lets you know the best way to drive, turn, endure, and develop a business with the ultimate acceleration. By utilizing the strategy, businesses can establish order instead of confusion by offering tools to continuously measure a vision. In this post, we’ll get into the details of what large companies can learn from lean startup strategy and how an established company could use the same methods for refreshing its strategy. But first, let’s get to know the lean startup strategy. What Is a Lean Start-up Strategy? Lean startup strategy is a scientific plan for initiating a startup…