On the 9th of May 2019, Motor vehicle distributor, Toyota Kenya launche the fifth generation of the Toyota RAV4 in the Kenyan market. The new Robust Accurate Vehicle with 4 Wheel Drive (RAV4) model brings a new era of improved performance, capability and safety in the automobile industry.
Toyota Kenya’s Managing Director; Arvinder Reel while speaking during the launch, said the new RAV4 aims to stimulate the curiosity of customers inspiring their desire to try something new and to experience the joy of driving anywhere, anytime, and as far as they want.
“The RAV4 has been a long-time market leader in the urban passenger SUV market and it remains one of our key mass production models. With the fifth generation of our RAV4 model, the vehicle has come full circle and we can confidently say that the all-new RAV4 is indeed evolved and ready for anything that the future holds.” He added.
The new RAV4’s development concept (based on creating a “Robust Accurate Vehicle with 4 Wheel Drive”), blends the power and sophistication of an SUV, while achieving the top-class generous rear cargo space and outstanding driving performance realized by a new 4 Wheel Drive (4WD) system.
Mr. Arvinder, also added that the new product is redesigned to reflect the company’s futuristic vision, adding that the new Toyota RAV4 comes with a variety of updates including a stylish new look, a new engine and added safety and technology features.
The fifth generation RAV4 also comes with a 2.5-liter engine that produces 207 horsepower. The ingenuity of the new model lies in the fact that despite its enhanced power, the vehicle is also much more fuel efficient. The new engine has a lighter curb weight which compared to previous versions, helps the new RAV4 achieve the most fuel-efficient performance among its peers.
The all-new Rav4 aims to highlight urban adventure at its finest and styled with a sportier design, the RAV4 allows the driver to bravely take on the exciting roads at any time.
With its consumers’ safety playing a major role in the Toyota business model, the new vehicle comes equipped with the Dynamic Torque Vectoring AWD system, which automatically senses the kind of terrain the vehicle is on and how much torque is required for the wheels to ensure stability, achievement of high 4WD handling, as well as off-road performance. This results in an improved fuel efficiency.
The 5th generation RAV4, also has Stability control which automatically senses when the vehicle’s handling limits have been exceeded and reduces engine power, while applying select brakes to help prevent the driver from losing control of the vehicle.
The RAV4 comes with front-impact airbags, side impact airbags and overhead airbags as well, for passenger safety.
It comes equipped with a Security system and an ignition disable device that will prevent the engine from starting if the original manufacturer key is not used.
The first generation RAV4 was launched in 1994, when body-on-frame four wheel drive vehicles were classified as off-road vehicles.
Since then the RAV4 has played play a very crucial role in the development of a new market for the passenger-friendly sport utility vehicle (SUV or crossover SUV).
The all new 2019 RAV4 is banking on its upgraded, more premium design paired with better performance and capability, to lure customers in.
