Amazon Prime Day is an annual sale that lasts for only two days and mostly targets Prime members. With a few deals for regular members. It normally lessens prices for commodities in various classes, and this year’s Prime Day won’t be an exception.
What Is Amazon Prime Day?
Amazon Prime Day is currently its massive sale every year. The two-day exhibition is mainly for the prime consumers, although it comes with some product deals for customers who aren’t prime. It often happens in the summertime.
You have to enlist as a Prime member at a fee of USD 119 yearly or USD 12.99 monthly to be entitled to the prime deals’ discounts. Alternatively, you can begin with the one-month free prime membership trial near the disclosed date.
In case you don’t intend to use prime after the free trial subscription, you can easily terminate the subscription within 30 days.
Amazon Prime Day initially began in the year 2015 to commemorate Amazon’s anniversary and was aimed at encouraging buyers to purchase more outside the holiday season. Most online retailers argue that it was intended to “Provide a higher volume of deals compared to Black Friday.”
With many other large online retailers giving unique promotions to utilize the massive traffic during Prime Day, the exhibition has since joined the retail calendar’s biggest sales.
The initial Prime Day occurred in July 2015 to celebrate Amazon’s 20th birthday. Although it began as a one-day occasion, it has gradually expanded into a two-day exhibition.
When Is Amazon Prime Day 2022?
We reckon that the 2022 Amazon Prime Day will happen on the 18th of July, starting from Monday to Tuesday. However, it isn’t likely that Amazon will disclose the date of the annual sale before the date approaches. Although we think that Amazon will give a huge two-day sale, that will facilitate a lot of daily sales. And additionally return the sale to the middle of July rather than it happening in June, as the case was in summer last year.
In 2021, Amazon Prime Day was shifted to June 21-22 for the second time running. It was hardly nine months after the time Amazon was compelled to postpone Prime Day to the middle of October because of shortages of supply and delivery delays due to the 2020 coronavirus pandemic.
Before the occasion, the Day was often commemorated in July of every year. It started as a one-day shopping in 2015 but rose by 30 hours in July 2017. It eventually grew into a two-day exhibition.
The Various Prime Day Sale Predictions
8th: July 18-19, 2022 (predicted)
7th: June 21-22, 2021
6th: Oct 13-14, 2020
5th: July 15-16, 2019
4th: July 16-17, 2018
3rd: July 11-12, 2017
2nd: July 12, 2016
1st: July 15, 2015
What Can Ecommerce Sellers Do to Prepare for the Prime Day?
As a proprietor, you know what marketing against great competition is like. It’s like marketing against a competition pool, but preparing for an eCommerce sale day only heightens this.
The only secret lies in preparing early and being on the trend. Whereas there are a lot of techniques you use to prepare your eCommerce sale day, these are among the most recommended:
Add Social Media Buttons to Your eCommerce Store
Although you know the significance of social media, there are means of incorporating social media marketing techniques into an eCommerce store. Among the effective means of achieving this is to integrate social media buttons into your store and products. To enable the prospects to share the information about your store and products on Twitter, Facebook, and so on
Market on Social Media
Placing your products on Twitter, Pinterest, Facebook, and others can simply get to your store and buy a product that interests them. Consider using Instagram, too; it has special features for e-commerce.
How Will Supply Chain Issues Affect Holiday Shipments for Ecommerce Retailers and Their Imports?
Stock deficits as a result of a shattered universal supply chain will affect the holiday season in 2022. As the situation continues, government officials, retailers, and experts concede that the entire trade system mess will go on this year or even longer.
This will lead to unanticipated price increments due to the product scarcity coupled with the high production costs. Consequently, most people are buying early to avoid the likely inconvenience.
How Can Ecommerce Retailers Get Ahead of the 2022 Holiday Season by Partnering With a Dependable 3pl?
A dependable 3PL like Rakuten Super Logistics can assist by unifying shipping with trucking, air, as well as rail carriers, such as overseeing LTL logistics. Few professionals concentrate on the fulfillment of batches for product takeoffs and shipping quality, massive or products that require special handling.
Third-Party Logistics have greater volumes compared to private firms. Hence, it can compel reduced shipping rates as well as ask for regular pickups compared to minor shippers. The resultant savings can assist you in offsetting fuel fees, peak fees, and other rising carrier expenses that affect profit margins.
A 3PL can even link you up with the local or professional parcel carriers and assist in enforcing curbside pickup or BOPIS or propose other efficient options, such as parcel lockers.
What to Do Before Prime Day
Here are some of the things you should do before Prime Day.
Do your research
In case you intend to strike personally, it pays to do your research. Like any vendor, Amazon blends true deals with “sales” that are just normal prices (or close to it) with a deal tag. To prevent that pitfall, look up chronological prices before buying.
We’ve always approved CamelCamelCamel.com for this, but currently, we’re using Keepa.com instead. Keep has better price history graphs that you can modify on-the-fly.
For instance, let’s say you see a deal on the Corsair K95 RGB Platinum mechanical keyboard with Cherry MX Speed switches. You key in Corsair K95 RGB Platinum into Keepa and discover the historic pricing of that product.
Keep says the best pricing on this keyboard in the previous year was USD.110 in February, and that the greatest was USD.200 in August. With that information, you have the tools to determine whether that keyboard is worth the new sale price.
In case the sale price was USD.100, for instance, that would be a nice deal, you’d be getting the minimum price ever. A USD.110 price tag would also still be a lovely good deal since it’d still get to the current lowest-ever mark. The graph also indicates that for the better part of April and May, the price is based around USD.130, which means any deal price would have to be below that to make it incredibly good.
Strategize for Lightning Deals
Chronological price tracking is good, but how about those all-significant Lightning Deals? There’s where you’ll get most of the pocket-friendly Prime Day prices, and the most outstanding ones sell out fast, like hotcakes.
Given the little time to purchase, you should avoid historical price-checking. The best thing you can do is look forward, as Amazon always teases its lightning deals before time. In case you visit the Prime Day webpage, for instance, you may see a lot of Lightning Deals. Scroll through the deals, until you get to products that are on deck but haven’t yet begun as deals.
In case you get something in those upcoming Lightning Deals you’d prefer to purchase, that’s the best time to perform a historical price-checking. So when the product goes on sale, you’ll realize right away if Amazon’s limited-time price is worth it.
Amazon Prime Day FAQs
According to allconnect, these are the regularly asked questions concerning Amazon Prime Day.
Who is eligible?
Anyone who has an Amazon Prime account will have access to all of Amazon’s special savings offers. According to Amazon, Prime members purchased a total of $10.4 billion worth of goods last year on Prime Day 2020. If you don’t have a Prime account but want to participate, you can sign up for a 30-day trial this month. As long as you cancel before your trial ends, you will not be charged the $119 for a year of Amazon Prime.
Does Prime Day happen every year?
Prime Day is an annual deal event that began in July 2015. The event used to be for only 24 hours. As of 2019, it’s for 48. Last year in 2020, Amazon Prime Day occurred in October, but that was due to delays caused by the COVID-19 pandemic. This year, Amazon Prime Day is back to its normal time of early summer.
Are there any early Prime Day deals?
While there will be more deals starting Oct. 13, there are a handful of special offers already available. For instance, when you spend USD.10 at select small business stores anytime between now and Oct. 12, you will receive a USD.10 credit that you can use on Prime Day.
There is also some great tech product deals currently available. If you are looking to purchase smart home equipment, TVs, security systems, and more, you should snag these deals now while you can.
How does Amazon prime day work?
This being Prime Day, you’ll need to be a Prime member to get the best bargains. If you’re not, it’s free to join for 30 days, after which it’s $139 per year (or $14.99 per month). Once you’re signed up for Prime and signed into your account, the Amazon website and apps will display Prime Day prices, and you can add to your cart and check out like you normally would. (You can always sign up for a monthly account and cancel later if that’s your thing.)
Spend $10, Get $10?
In a bid to make it look less like an internet behemoth that controls us all, Amazon has in recent years touted sales from its third-party sellers. Last year, it promised more than 1 million Prime Day deals from small and medium-sized businesses. It also offered a pre-Prime Day $10 credit to use on Prime Day to members who spent $10 on select small business products and brands. Look for that deal, or something similar, to repeat in 2022.
Whereas according to prime questions, these are the frequently asked questions about Amazon Prime Day.
Will I Save When I Buy On Prime Day?
Yes. Saving on Prime Day is the biggest of deals and there are many ways to save. With the Spend USD.10 and Get $ promotion, you will get a 10% back in rewards on some purchases. This goes only to Amazon Prime Rewards Visa Card and Amazon Prime Store Card Holders, so you’ll need to commit to this payment method. You can also save with Prime Wardrobe and Amazon Coupon.
Will Amazon Live Help My Decision-Making On Prime Day?
Yes. Amazon offers impressive methods to make shopping easy. Amazon Live is one of the many ways. Amazon Live will spotlight the incredible deals from small businesses set to feature on Prime Day. For some of you, this experience is like watching the QVC channel on your computer. The whole idea is to let customers hear directly from brands and vendors and learn about their products. This should help you make informed decisions on what to buy. Amazon Live begins on Monday, June 7th.
Are There Different Methods To Shop On Prime Day?
Yes. Ways for shopping on Prime Day are endless. You can opt to Go In-Store, Shop with Alexa, or use the Amazon app. Any of these methods has a guarantee to offer exciting experiences on the big shopping day. Whatever means you choose, you will get impressive deals, including discounts and credits. You can save with Amazon Prime Rewards Visa Card, Amazon Gift Cards, and Prime Wardrobe.
Is Signing Up At Amazon Enough To Begin Shopping On Prime Day?
No. You have a lot to do to participate on Prime Day. For one, you will have to subscribe to Prime Membership. However, you won’t pay anything as an Amazon Prime Member for the first 30 days. So, when you sign up before June 21st, you will shop without any subscription fees. Even better, when you sign up with Alexa, you receive Amazon $5 credit.
Will All Countries Take Part In Prime Day?
No. Not all countries are eligible for this year’s Prime Day. Canada and India are exempted from these two days of epic deals. Amazon cited the surging cases of Covid-19 in these two countries as a reason for exemption. The agency has postponed the event in the two countries, but Prime Day is open to the rest of the world. And the deals are even better for the United States customers.
Is It Necessary To Price Check On Prime Day?
Yes. Price checking is a great idea when shopping on this day. While Amazon Prime Day is all about discounts, that is never the case for all items. As a client, you should save as much as possible, and you can do so when you know the prices. You can use various platforms like CamelCamelCamel, Shopbrain, and ShopSavvy to check prices. You can also use Amazon Assistant for price tracking.
Conclusion
At the beginning of this post, you wanted to know what Amazon Prime Day is, when it’s likely to happen this year, how supply chain issues will affect it, and how e-commerce retailers can prepare for it. Having handled that, now you have the information you need to prepare for the Prime Day.
