For ‘young’ people, starting your very own business and becoming self employed is the most suitable alternative to the ever growing hard to get 9 to 5 jobs. Starting a business is always the best alternative to the ever elusive jobs.
A survey by the Kenya National Bureau of Statistics (KNBS) revealed that seven (7) million Kenyans are unemployed. An additional figure of over 1.4 million are actively looking for employment. With those figures, it is easy to see why more and more people are looking for alternatives.
Because we know very many business ventures require huge amounts of capital to get started, this new How To series will only show you how to start and execute several small business that require capital from as little as 5,000 Kenyan Shillings. Thus giving you the keys to the kingdom of starting a profitable business with little or no capital.
If you are also just looking for a side hustle to maybe supplement your 9 to 5 or full time job, this is for you.
All that you need to thrive in these businesses besides capital, is good customer service of course, great managerial skills, a suitable business location, and a clear cut vision.
Today’s article will show you how to set up your very own Advertising Agency business in Kenya. While this is not exactly a 5,000 Kenyan Shillings capital business, I am sure you would agree that this is also a very viable option.
Advertising agencies, are businesses dedicated to planning, handling and creating, advertising as well as other forms of marketing and promotion for its clients. It is one of the very numerous businesses in Kenya, that are quite profitable.
How To Start A Interior Design Business In Kenya
Just how much do you need to start an Advertising Agency business? What paperwork, and or equipment are you required to have in Kenya? If you are considering this option, here is everything you will need to kickstart your Advertising Agency business in Kenya.
- Acquire The Needed Training. Yes, running an advertising agency business definitely requires some training. Especially if you have not done this professionally before. The training will enable you better understand the technicalities behind your chosen business. You can get this from interning at or partnering with already established Advertising Agencies. You can also get an edge by hunting for tips on the Internet. Especially on YouTube which has more than enough content to help you get well on your way. Doing any of those, will also increase customer confidence and boost the reputation of your business.
- Have A Business Plan. For every business, having an effective and concise business plan is very important.
- Figure Out Your Market. It is very important that you figure out your market. Especially before starting your Interior Design business. Your potential customers will be every single business that is legal on the face of the Earth. I mean look at it; you cannot be a successful business, without great advertising and advertising strategies.
- Create A Unique Logo. The importance of a very well done Logo cannot be over emphasized. Especially with regards to having a positive first impression on your potential clients. As an advertising agency, your logo and how it hits anyone who sees it, will be the very first test and proof of your prowess or otherwise. Make sure you create a logo that stands out and sets you apart from the competition.
- Choose The Most Suitable Business Structure For Your Advertising Agency. Choosing a business structure can determine your personal liability, how much you pay in taxes, as well as your ability to raise financing. This is why it is very important that you choose the business structure that is most suitable from the get go because changing structures later on, could lead to tax consequences. Be sure to consult a business accountant and a lawyer too before deciding if your Advertising Agency would be a Sole Proprietorship, a Partnership, a Corporation or a Limited Liability Company (LLC).
- Register The Name Of Your Advertising Agency. You will need to register the name of your Advertising Agency startup if you plan to run it as a legitimate business. The business name registration would cost you around 1,000 Kenyan Shillings.
- A Business License Or Permit. This is one of the most fundamental licences that businesses in Kenya are required to have before commencing operations so yes, you will definitely need one for your Advertising Agency. Although the cost of a business licence or permit differs from county to county, it usually sits at around 3,000 Kenyan shillings.
- A Location. As with most businesses, a good location is one of the major factors that determine whether or not your Advertising Agency will succeed. Especially with regards to clients who prefer to meet up in official settings or premises. Find a location that is both ideal and easily accessible.
- Make Sure Your Advertising Agency Is Insured. Although nobody likes to incur extra costs, Insurance is one essential part of starting any business.
- Secure A Fire Clearance Certificate. This particular certificate, is received after undergoing an inspection which you pay for. It also involves getting advice regarding the guidelines of protection against fire, and the installation of the required equipment like fire extinguishers.
- Be Trained In Sales. Ensure that you as well as your staff are well trained in sales. This will especially come in handy when your business begins to grow and you are trying to win over new customers and maintain already existing ones.
- Plan Out Your Marketing. Next after figuring out your target market, should be planning out your marketing. Yes, your Advertising Agency business just like any other business venture, definitely needs marketing too. Think about it; what better way to show that you know your onions in the Advertising than by marketing your Advertising Agency and doing it well. Learn how to get the attention of your target market. Would discounts work? Or referrals or both? How about posters, sponsored adverts on social media and fliers. Email marketing for example, is one cost-effective way that is also very efficient in building the customer base for your Advertising Agency business. If you have a website for your business, you can gather email addresses of people who visit your site. Fliers, are also another cost-effective way to market. Flyers are one ‘page’ advertisement pieces that can be created at little or no cost. You can distribute these to people, in and around the area where your Advertising Agency business will be located. Find out what is most effective for you and use that or a combination of all of them.
- Brand Yourself As Authority In The Advertising Field. Clients and potential clients tend to believe in businesses who are perceived as Authorities or seen as authoritative in their fields. When you are making a pitch, make sure you are confident.
- Document The Work Your Advertising Agency Does. Because of the fact that the Advertising Agency field is a visual medium, the best way to win over clients will be to impress them with visuals of your work. Be sure to document all your work. You can then upload and display said work on your social media pages and website.
- Make Sure Your Advertising Agency Has An Online Presence. Yes, you need to have an online presence. This includes creating a Facebook page, as well as Twitter and Instagram accounts for your business. You can also get a website created for your business as well, to further attract larger customers who may require your services in bulk. Make sure the website is easy to navigate, make sure your content is also engaging. Ensure that all the relevant information about your company (which includes the contact details for your business and testimonials) is included, as well as the terms & conditions and privacy policy. Be sure to hire a professional for this, so as to ensure that the website is very well done and looks presentable. The hired professional, will also make sure that your website is well maintained and updated regularly. Creating a LinkedIn profile for your business will also be a good look and will help you further network with other businesses. Just make sure that you update your LinkedIn.
- Figure Out How To Raise Capital. The Advertising business like any other business, requires capital investment. After completing your business plan, knowing your market and finding a location, this should be your next line of action. Although Personal funds are sometimes the primary source of funding for many new businesses, doing just that may not be enough. Taking on a financial partner is your best bet. If obtaining a business loan from financial institutions proves difficult, the next option should be getting it from friends and family. Loan arrangements in this setting are usually much more flexible as they come with much lower interest rates. All you would need to do is convince said friends and family, of the profitability of your business. Please make sure however, that you pay back the money and in good time too, so as to maintain confidence which you would need if you would require money from them in the future.
- Get An Employer Identification Number. If you will be looking to set up checking accounts for your business and or hire employees, you will need an Employer Identification Number. To get one, simply get in touch with Kenya Revenue Authority which is Kenya’s internal revenue service.
- Employ More hands. No one is an island, you really cannot carry out all the daily activities of an Advertising Agency efficiently, on your own. Just think of all the numerous accounts you would handle. Especially when your customer base, begins to grow.
- Make Sure The Accounting For Your Advertising Agency Is In Order. Make sure you always have a record of your expenses as well as the income your business generates. Doing this, will ensure that you have a full understanding of how your business is performing financially. It will also help you when it’s time to file your annual taxes.
- Figure Out Payment Arrangements That Work Best For Your Customers. You need to know the payment methods and arrangements that would work best for your customers and potential customers i.e if they would prefer to pay via M-Pesa, T-Kash, Airtel Money, via POS or in cash. Knowing this will help you offer more payment options and also be more equipped to serve them better.
- Talk To Others Who Have Done This Before You. No man is an island. While a number of established business owners are more than happy to give advice to new entrepreneurs, it can take a while to find one who will be willing to do so. The wait however, will worth it. Talk to entrepreneurs who have gone into or are still in the Advertising business. Examine, study and understand their various business models and strategies. You never know, you just might pick up one or two nuggets of wisdom from them.
And that is it! All you need to know about starting your very own Advertising Agency in Kenya.
Is the Advertising Agency business, a suitable venture for you to go into? That question, is left for you to think on and answer. This writer’s goal is to open your eyes to the various entrepreneurial opportunities that abound in the country.
One important thing besides the tips provided here, is to be good at what you do. Continue to think of new ideas and ways to expand and grow your business.
Also while the prospects are very promising and running an Advertising Agency might seem easy, please have a realistic approach as well. It still requires a fair amount of dedication and patience regardless and as with any business, there is a chance that you might incur losses. Especially at the beginning, so please keep your overheads low.
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