The Covid -19 pandemic greatly impacted nearly every industry in the world. As a result, the architectural sector wasn’t spared. Many projects were postponed, and some were completely canceled. While the projects were canceled and delayed in the first months of Covid-19, possible solutions to the effects were also invented.
Are you looking forward to reacting positively to the impacts of Covid -19? The pandemic’s regulations provoked a rethink in regards to the building industry. And a lot of architects have swerved to what they love doing: innovation and designing. Which building materials manufacturers should factor into their production and delivery strategies.
Due to the ever-changing Covid – 19 strands, we can’t predict what the future holds. However, we can assess the present trends, tricks, and concepts. Which have been evident throughout the pandemic. The trends are bound to have long-term impacts on the architectural industry, and they include:
1. A Switch From Office Work to Remote Work
All over the world, most large office buildings have been abandoned, as many people embrace work from home due to the Coronavirus measures. Due to this, most people are re-examining the necessity of such big and costly spaces.
Changes to work location strategies are inevitable. The idea of gathering many people in an office may gradually die off. As remote working has proven to remarkably reduce work-related costs. However, the abandoning of offices could negatively impact the encircling businesses. Nonetheless, the re-allotment of building uses, changes in architectural plans and designs, as well as changes in the manufacture and delivery of building materials are equally necessary.
2. New Forms of Public Spaces and Social Distancing in Offices
How public spaces are designed and prioritized is bound to change during and after the pandemic. Public spaces have been among the recreational places out of the home because the pandemic has gradually turned most people into pedestrians.
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As a result, many states allocate more resources to redesigning as well as enhancing our public spaces. Including converting parks and community centers into pedestrians. Additionally, it’s significant to figure out how these spaces can be designed to safely serve during pandemic times, especially when social distancing is necessary, like in the case of Covid-19.
Furthermore, as most offices gradually re-open under the new social distancing measures, many traditional office designs have been short-changed by cubicles, plexiglass dividers, and signage as well as tapes with instructions on how to move around the office everywhere.
3. New Restaurant Layouts and Designs
As Covid-19 regulations lessen, some states have reopened some of their restaurants. Acting as examples of how eating away from home will be like after the pandemic. Several restaurants have set up places for the whole-body disinfectant spraying machines, which sanitize customers before they get in. And compulsory customer temperature checks and enough space for observing social distancing measures.
Seating positions have been reduced and spaced out to maintain safe distances between patrons. The number of customers who can use a table has gone down, and customers are expected to wear masks except while eating. Also, the use of booths and plastic guards to partition tables has been introduced.
Some restaurants have even incorporated food delivery robots. A trend that many waits to see if it will still exist after the pandemic.
4. An Increase in Modular Construction
The COVID-19 outbreak has shed more light on the desire to quickly design and construct facilities during emergencies. As the health sector got subdued, the demand for additional facilities, including testing sites, quarantine centers, and provisional lodgings, went up. Due to this demand and the pressing scarcity of these facilities, a process where houses are built through modules that are prefabricated (modular construction) is increasingly popular.
This construction method is quick, adaptable, and less inefficient compared with the traditional building methods. As witnessed in Wuhan, the epicenter of the Covid-19, the city utilized modular construction to build two major hospitals. The Houshenshan facility has a 1,000-bed capacity, and the Leishenshan facility has a 1,600-bed capacity, which was constructed in less than two weeks. The fast and adaptable disposition of modular construction can even be used outside the medical sector.
5. An Increasing Reliance on Adaptive Reuse
Among the strategies that have been famous during Covid-19 is adaptive reuse, which uses the available structures to serve different purposes. Adaptive reuse is one of the most valuable and bearable approaches to establishing new spaces, especially within aging cities.
Javits Center in New York City was turned into a 2,900-bed capacity hospital, while the Convention Center in New Orleans and McCormick Place in Chicago were each converted into 3,000-bed complexes. Various sports facilities have also been turned into medical facilities.
6. Lightweight Architecture Innovations
Since the start of Coronavirus, many firms have formulated several architectures and design remedies geared toward addressing emergency facilities’ requirements. A lot of them have come up with tent structures, used to serve as field test centers as well as hospitals.
Additionally, they’ve created deployable pop-up healing units, turned shipping containers into bio containment pods, and portable, modular intensive care units. The easy transportation and assemblage of lightweight architecture are excellent for crisis and disaster response.
8. Flexible Building Design
The significance of adaptability has been highly emphasized by the Covid-19 pandemic, although it’s a concept that has been existing. From constructing make-shift emergency buildings to rearranging one’s home to suit remote working needs, flexible design has been demonstrated to be crucial.
In Australia, an architectural company, Woods Bagot, is already championing the future with its new AD-APT system, which encompasses a sequence of flexible walls and screens that can be used to portion an open-plan flat into various devoted spaces. A similar approach can also be utilized in office buildings.
The Best Ways to Reach Architects and Make Them Aware of Your Products
Given the above changes in the architectural industry, these ways can help your company effectively reach out to architects for sales.
Show Them, Don’t Tell Them
Take your marketing endeavors as an opportunity to access the architects and inform them about your product. Let them know how it works in the general building environment. This strategy can help them to quickly understand how your product can be beneficial to their process and, as a result, motivate them to choose you over other companies.
Be Unexpected
Most architects are sick and tired of the same boring messages they encounter in every digital ad and publication.
This is the right time to be creative and portrays your company in a manner that stands out from the competition. Blowing imagery and messages may come in handy. Alternatively, a distinctive and compelling call to action can do it.
Keep It Simple
The majority of architects are put off by long messaging, and overly marketing speak. Simply convey your message with a concise and easy technique that asserts your message without the fluff.
Offer them a reasonable direction about what they should work out next during the process. For instance, fascinate them, then direct them to a particular section of your website that enables them to further appreciate your product.
Key Takeaway: The old way of selling architects is no longer effective. You need to refine your sales approach to be more effective.
Conclusion
It’s no secret that, if you want to gradually get back to the traditional office arrangements, you have to redesign your office plan. In readiness for emergencies such as the Covid-19.
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