While it is not exactly common knowledge, the relationship between Tech giants Samsung and Apple goes much deeper than just rivalry.
The two companies also have a customer-supplier relationship as Samsung’s subsidiary; Samsung Display, supplies Apple with OLED panels.
When Apple was launching its first OLED phone; the iPhone X way back in 2017, the company allegedly made a deal with Samsung.
In said deal, Samsung stated that it would not only supply the the American company (Apple), with 100 million OLED panels every year, it would also set up a dedicated factory to help it cater to Apple’s OLED needs, without fail.
Unfortunately and as the story goes, Apple was unable to sell up to 100 million iPhone X units.
Tech enthusiasts, estimated that the company barely even sold up to 50 million iPhone X units.
This enormous drop in iPhone sales, led to Samsung Display taking a massive hit.
The Samsung subsidiary, saw its revenues decline from $4.9 Billion (490 billion Kenyan Shillings) in 2017 to $2.26 Billion (226 billion Kenyan Shillings) in 2018.
Asian tech site ET News claims Apple had hit Samsung with a fine over a number of OLED displays that had issues.
This move, put an even deeper strain on the relationship between both countries.
As a result of the loss, Samsung is now suing Apple, as a means of seeking compensation for the projected sales targets that were missed.
The factory whichSamsung Display setup, is now operating at less than 50 percent capacity.
Gadgets Africa says that reports however, indicate that Apple will not actually pay any monetary fines to Samsung.
Instead, the company will increase their OLED orders by awarding Samsung Display new contracts for the production of iPad displays, as well as MacBook displays.
This news also sort of confirms the rumours circulating all over the tech world, implying that Apple is finally discontinuing the use of LCD panels on their devices and switching to OLED panels completely.
Users will now enjoy better display quality on their Apple devices which are often time, described as severely overpriced.
